Words Matter: Measuring the Cooperative Identity Crisis

[Editor's note: this offering is considerably more academic than our usual fare, but readers should not be put off by the occasional equation (all of which can be safely ignored). The issue of demutualization and loss of cooperative identity is a recurring topic of discussion and debate among cooperators, so this study - which looks at language use as an indicator of cooperative identity and values - should be of interest to many, not just those engaged with credit unions, which are the particular focus of this study.]

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