On January 17 2014, Iglesias officially announced the creation of Podemos at a small theatre in Lavapiés, the hip Madrid district that over the past decade has filled up with alternative bookshops, galleries and bars. Iglesias (his eyebrow stud now removed in order to improve his electoral image) explained that a cornerstone of the Podemos project would be indignado-style “circles”, or assemblies. These circles, built around local communities or shared political interests, could meet, debate or vote in person or online. He told the crowd that if 50,000 people signed a petition on the Podemos website, he would lead a list of candidates at the European parliamentary elections in May. The target was reached within 24 hours, despite the website crashing for part of that time.
The Podemos project was born with two contradictions that would become increasingly apparent over time. First, it would be both radical and pragmatic in its pursuit of power. Second, it pledged to hand control to grassroots activists, despite the fact the party depended on one man’s popularity. But at the beginning, these tensions were far from most people’s minds. Excitement and idealism were the norm.
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