La'Zooz: The Decentralized, Crypto-Alternative to Uber

Meet La'Zooz, a project that began in Israel but belongs to nowhere. Like Uber, Lyft or Sidecar, it’s an attempt to implement real-time ridesharing, but without the company. Using the same technology underlying the virtual currency Bitcoin—a distributed online ledger, or “blockchain”—the La’Zooz network would exist on the phones and computers of its community of users, rather than any central server. Rather than Bitcoin’s “proof of work” method of generating new tokens, which requires enormous computational power, La’Zooz generates new tokens—called “zooz”—with “proof of movement.” Basically, turn on your La’Zooz-enabled phone and drive. As you drive, you earn zooz tokens. Then, when you want a ride from someone else in the community, you can pay in zooz.

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