Building a Co-op Allowed These Musicians to Quit Their Day Jobs

When the Minneapolis hip-hop collective Doomtree started in 2001, it joined a genre with a long tradition of collaboration, from Run-DMC to the Wu-Tang Clan. At the time, the group comprised 15 musicians, most of them fresh out of high school.


“It’s the punk rock [do-it-yourself] ethos,” rapper Sims said. “There’s no major labels here [in Minneapolis], so we kind of had to do it ourselves.” To get their music out, Sims said, “we had to find a network of people—each other.” Through the collective, the members launched their own label.

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