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It started in 2002 with the aim of doing something about the so-called food desert Ahmadi and others encountered in the low-income area of West Oakland. Big supermarkets tend to avoid development in densely populated and low-income urban areas, in part because of high costs and employee turnover. The objective: Start a grocery store selling fresh produce, high-quality meat, and other food not available in the neighborhood. Plus the market would provide everything from health screenings to a play area and venue for events.
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