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Implementing the right practices in content marketing

Confessions of a Non-Profit IT Director - July 16, 2019 - 6:34am

Search engine optimization needs content marketing strategies for better rankings and high traffic. On the other hand, it is necessary to implement the same properly for getting the desired results. A press release is a suitable one for SEO, online marketing, and other campaigns for meeting essential needs. The primary objective of a PR is to grab the attention of customers in promotional activities with innovative ideas. It even gives ways to   increase sales in the markets effectively that can help to generate high revenues. Another thing is that it helps to get the desired outputs in online marketing allowing businesses to reach the next levels.

How can press release help in online business?

A press release allows businesses to create awareness about a brand in the markets with powerful messages thereby showing ways to gain major advantages. In fact, it provides ways to target potential customers with attention. Anyone who wants to create a press release should consider certain important things in mind for ensuring better results. MediaAuthority is a leading agency that offers press release services for all types of businesses at affordable prices. In addition, it enables business clients to focus more on their goals in online marketing with attention.

Creating high-quality press releases

The press releases should meet certain criteria while promoting a brand in the markets that can help to get the desired outcomes in SEO, online marketing, and other promotional activities. At the same time, it is advisable to create them with the latest trends and ideas which exactly suit a business. Businesses interested in press release service can seek support from the agency for getting more ideas easily. The agency will take care of all responsibilities when it comes to writing and submission.

How to choose press release services?

Businesses willing to know more about PR distribution can approach the agency through email for choosing services accordingly. This will help a lot to accomplish goals in online business that can maximize the rate of investments. It is possible to order the best press releases from that agency at affordable rates. In many cases, the agency will guide business clients to create press releases for top news sites and magazines which are having high page ranking authority. Apart from that, the agency contributes more to get high-quality backlinks to a website that can do major wonders in SEO and other applications to undergo major changes.      

Categories: Friends of GEO

Using LinkedIn sales Navigator to better organize sales leads

Confessions of a Non-Profit IT Director - July 12, 2019 - 4:20am

Sales funnel is something that everyone talks about. If the top of the funnel is well-fed with leads, you can turn 60% of it into your potential sales. With LinkedIn, the chances are even higher. According to the social media marketing experts, LinkedIn is 277% more effective for lead generation than any other social media site known or, unknown. If you take into account that this social network is focused on business and professionals, it’s kind of obvious. While knowing that it is a great tool for B2B, and social selling lead generation, it may not be “working right” for you. That can only mean one thing – you’re not using the right strategy.

Basic system for LinkedIn

There are 3 basic steps with which you can easily set up your Target. Remember, before executing any digital marketing plan you must have proper evaluation. With these basic 3 steps you will be able to evaluate your lead generation plan from world’s number one lead generation platform for B2B sales – LinkedIn.  

Discovery – At this stage, your goal is to stand out, be found, position yourself as an authority, and establish a higher perception.

Lead Generation – Your goal is to relate to leads, generate referrals, and schedule conversations at this stage.

Conversion – In this last step you will see the results of your efforts, and the ROI of your activities. Here you can also adjust, and modify your approach to improve your results.

Here we will see a few steps that you can apply to your business to get maximum potential sales, and generate premium leads from your LinkedIn profile. 

Your profile picture and biography are your business card

Before you start generating leads, and then converting them into Leads and customers, think about how you use your LinkedIn bio, and how your profile picture is. As experts said – you never get a second chance to make a first impression. See if your photo is appropriate for the person in your business. If it has good quality and makes a good “first impression”. Another factor that is so relevant, is your LinkedIn title. Do you still use a title as “CEO in Agency X”? Forget.

The main mission of your title is to make the person who is seeing your profile for the first time understand how you can help her, thus arousing the interest of seeing your profile completely. Once you have an extremely flashy title, see how your abstract is. Can people understand what you do? Do you have a Unique Selling Proposition (USP)? Your prospects need to have confidence in your skills and quickly understand how you can help them. In many case, people put their email, ask to add them on LinkedIn, and also leave a link to an e-Book about inbound marketing.

Use your LinkedIn feed to promote, and create content

You must be focused on the particular topics that you share on LinkedIn. They must be relevant with the topic you are dealing with, and the company is specialized in. Otherwise you will not get any professional attentions. From the LinkedIn publisher, you can easily share your mix contents – the content that you found interesting from the agency’s blog. The content you write also needs to demonstrate that you are an expert in your field. Show your contacts on LinkedIn that you understand them and, that you also master a certain subject. Then explain how you can help them with these challenges.

To give your client a better idea about your field, you can share your previous case history, any qualitative goals, and quantitative project. Or, share a reflection on how Digital Marketing has evolved in recent years, where you can demonstrate how you help customers position their business for future challenges.

Customize your initial message for new contacts

Once you have a profile, and multiple posts which make you a professional in your business field, you must not waste your valuable time. You should start the process by communicating the users to convert the leads into your potential customers, and generating business from them. When you begin to get in touch with connections, knowing what to say can be challenging. Please do not use standardized LinkedIn messages. You need to customize your message based on your knowledge about the person. 

Monitor your notifications to celebrate special dates

We all like to be congratulated, and recognised. LinkedIn makes it easier for you. You can recognise your potential leads on their special occasions. This is indeed an essential opportunity to have communication with your customers. Even, LinkedIn sends you news feed on the special occasions that you have turned on. With this, you will never miss an important update. You will get the notifications on every moves of your connection no matter it is birthday, any ceremony, or anniversary, celebrating career achievements, or takes new position.

However, when you click the “Congratulations” button, LinkedIn opens a new message for you to contact with a standardized message. Again, do not use this type of message. Send a contextualized message to your contact, based on what happened in your career.

Use LinkedIn’s advanced search for contacts

This is perhaps the best tip. It is an extremely effective tool to make personalized searches, according to the persona of your business. On the right side of the search, a screen will appear. Then just start filtering, especially in the area of ??”keywords”. It will depend a little on the search, but will more work if you know the exact search terms. But remember – No standard LinkedIn message post. Evaluate your prospect’s profile, and send personalized messages to each of them.

Conclusion: Do not forget the rules

These are the top tips to generate leads from LinkedIn. But of course there are other best practices on the channel, mainly through the paid ad formats that the channel offers. You can, for example, offer free educational content made by your agency and invest in ads. Rememberthat there are numerous digital channels of acquiring Leads for your business. It is so important to have a Digital Marketing planning for your agency.

Categories: Friends of GEO

Reasons to incorporate cloud technology in your business 

Confessions of a Non-Profit IT Director - July 11, 2019 - 10:49am

Businesses of the contemporary world are flocking themselves up with highly advanced computer based technology except those who still rely on on-premise solutions and services and you can easily see the difference in both these kinds of management of any business. 

Cloud management of data and services has made some crucial changes to business industries of Toronto and today professionals highly recommended it to incorporate in your business. For your convenience and cost efficiency, you can also hire services of any IT outsourcing company. For more information, you check the services of some good service providers in Toronto IT Outsourcing Company – Technical Action Group.   

Here are a few beneficial reasons to hire cloud management services for your firm:

Technical skills not required – If you are small-medium sized enterprise then it’s not necessary that you should have technical skills or invest on entire technical team. Hiring these experts is more than enough for you. They provide a lot of efficient services that will serve your all needs. Also, they provide 24X7 remote services that mean they can resolve almost all kinds of problems anytime you want them to. 

Vendor Interfacing – If your vendor or customer faces any specific IT related problem then these experts will resolve it. They will contact the customers or they can also resolve the issue directly on-site. So, it is not good for you only but for your reputation in the market too, for providing convenient and quick services via your outsourced IT managerial team.      

Disaster Recovery – If you have these professionals then you don’t have to worry about any data loss in case of disaster. Disaster could be natural or manmade, your service provider will get it all covered for you. Since, everything is stored on the cloud so it will be very easy to restore all the data, safely and quickly. 

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How to Improve Internet Safety With 5 Simple Tips in 2019

Confessions of a Non-Profit IT Director - July 11, 2019 - 9:54am

The majority of us spend almost the entire day online, but have you ever wondered how safe you are on the internet? There are many threats such as viruses, spyware, and malware lurking behind every corner. Internet safety should be very important to you because a single antivirus program might not be enough to protect you from identity theft or phishing. We hear about new viruses every single day, so it is important to be aware of what you are dealing with. Here are a couple of useful tips that will help you with internet safety and computer protection.

  1. Don’t ignore the firewall

Firewall is an important piece of software that you could use to improve your internet safety. You can visualize it as a block standing between your computer and the internet. You will be in charge of telling the firewall which data to let through, and which to keep away from your machine. If you use a router in order to access the internet, keep in mind that you are already protected by its own firewall. However, you can always turn on the firewall on your computer as well. Windows made it easy because all of the latest versions of this operating system have their own built-in firewalls.

  1. Update regularly

You might find all of those Windows update notifications annoying, but having the latest version of the operating system is crucial for improving internet safety. It is a simple step that might take a couple of minutes, but you can be certain that a virus cannot use any vulnerabilities in the system in order to get in. Besides Windows updates, make sure your antivirus is running the latest version as well. The majority of antivirus programs update automatically, but you should check them occasionally just to confirm you have the newest edition.

  1. Know what you are dealing with

Being smart about the dangers on the internet will bring your safety to a whole new level. For instance, when you receive an email from an unknown sender, don’t open the attached files. The same goes for any link you might get through your mail. Don’t click on it unless you are completely sure it is safe. Also, using free software is tricky because some programs might arrive with the unwanted files such as viruses and malware. Make sure that the software you decide to use does not have anything else attached to it.

  1. Multiple accounts

This tip can be useful for anyone who shares their computer with a sibling or a family member. Create a separate account just for them. Therefore, if a harmful file gets downloaded on another account, it will not alter your system files, and you will deal with it quicker. Viruses and malware often need administrator’s account to fully enter your system. Also, make sure that the antivirus is running on both accounts. It should be on autopilot and work in the background. Don’t forget to mention to other users not to turn off the antivirus while they are using on your computer.

  1. Be careful with external storage devices

Connecting an external storage device such as USB or an SD card can be quite dangerous because it might have picked up a virus or any type of malware from another device. You never know what might lurk on it, especially if you have used the same USB on multiple computers in the past. Therefore, don’t forget to scan the device with your antivirus software before you access the files on it. Of course, some antivirus programs do scan these devices automatically, but it is best to do it on your own every single time just to make sure everything is in order and that there is no malware on the device. Some users might disconnect their computer from the internet when using an external storage device, but a virus can still get through even if you are offline.


An antivirus should be the basis of your internet security, but you definitely shouldn’t stop there. Always update your system, and don’t hesitate to put the firewall on. Not to forget that you need to recognize the hazardous files you might receive via email or messages. Having good internet security is not difficult – just be cautious and don’t click on every link you see.

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Benefits of Hiring an IT Company

Confessions of a Non-Profit IT Director - July 11, 2019 - 8:22am

In today’s world, many medium-sized businesses struggle to manage without hiring an IT consultancy company. This is not only to get the business to start up its IT networking system but also because, with the rapid development of new technology and different software, it is very difficult for an individual business to keep up. In an increasingly competitive market, it is ever important for a company to stay on top of its game. However, many businesses do not have the resources to create an efficient IT department of their own, and thus, hiring an IT consultancy company can help you when niche expertise or a professional point of view is required. This can help transform a business by saving time and money, as well as increasing its competitiveness and professionalism. So, what are the main benefits of hiring an IT company as a business?

  • It is cost-effective

Creating an internal IT department is not only expensive but also resource-draining. Such resources could be better allocated in what your business specialises in, with your business leaving its IT needs to professionals. If resources are allocated to professionals in both fields, this will increase your company’s productivity and thus its competitiveness. This should also help you to increase profit. If your business is not IT-intensive, then it is likely that you will not need a permanent IT team. Thus, when hiring an external IT company, you will only have to pay for the time that you require them.

  • Access a wider range of IT knowledge

Economies of scale allow large businesses to benefit from large networks, contacts, expertise, resource pools and more. However, small businesses find it difficult, or even impossible to access such things. For instance, creating a small IT department will allow you to tackle basic issues, but you’re unlikely to have a resource pool of IT specialists in cybersecurity, mobile platforms, and every other IT area like large IT businesses do. Hiring an IT business will therefore allow for your issues to be addressed by a professional in that field. IT businesses have experience and expertise.

  • Risk reduction

Cybersecurity is one of the main reasons that IT consulting comes into play. While most people may find it difficult to believe, more than half of all cyber attacks are targeted at small and medium-sized businesses. This is, to a large extent, because big businesses have robust cybersecurity. Using professionals will best protect you from such risks and provide assistance when responding to attacks, should they occur. IT companies that specialise in cybersecurity will be best equipped for this, with experience, and up-to-date knowledge.

  • Technology

Regarding up-to-date technology for your business, an IT company will not only be able to advise you on what to purchase but in many cases, they would be able to offer you deals that you may be unable to find elsewhere.

If you are looking for an IT company to consult, be sure to check out this website, which offers a range of services.

Categories: Friends of GEO

DNA Quantification Using Spectrophotometer

Confessions of a Non-Profit IT Director - July 11, 2019 - 6:24am

DNA quantification is an essential step in several processes in which it is quite necessary to have an idea of the quantity of DNA present when conducting restriction digests. Quantification of DNA is even required when carrying out various techniques like RAPDs and PCR. There are a huge number of methods for carrying out DNA quantification, the most prevalent being the spectrophotometric determination.

What is Spectrometer?

The spectrometer is a widely used instrument that estimates the quantity of light absorbed by a sample. This equipment functions by letting a beam of light pass through the sample for measuring the sample’s light intensity. It mainly used by manufacturers, scientists, and researchers. Although it is used for several purposes, the spectrophotometer is largely used for quantifying DNA in the laboratories.

The spectrophotometer is composed of two types of equipment- a photometer and a spectrometer. The spectrometer produces light of all wavelengths whereas the photometer measures the light intensity. When using the spectrophotometer, the sample or liquid is positioned between the photometer and spectrometer. The photometer estimates the quantity of light which passes via that sample and renders voltage signal. If the light absorption change, voltage signal changes.

Spectrophotometers generally come in various sizes and shapes and feature multipurpose usage. These instruments are chosen based on the requirement and objective. The most widely used spectrometers are multi-angle, sphere, and 45-degree spectrometers. A basic spectrophotometer includes a digital display, light source, wavelength sector, monochromator, a photoelectric detector, cuvette, and collimator.

Some Basic Spectrophotometer Tips

Here are some simple yet effective tips for using the spectrophotometer:

  • Before estimating any sample, make sure that you “blank” your spectrometer with the help of the solution in which the DNA has been resuspended.
  • Make sure that your spectrophotometer is well-maintained and functioning properly.
  • The slit width must be right for the anticipated natural bandwidth.
  • Make sure that the stray light isn’t responsible for the negative deviations.
  • Ensure that the regular analysis of absorbance and wavelength accuracy is performed and stray light stays within specification. Absorbance defines y-axis and wavelength defines x-axis of the calibration graph. Hence the precision of the scales is quite critical for the quantitative works to be carried out properly. Stray light would get increased as the optics degrade or become dirty and the energy of the source lamp would get decreased. Hence, it renders a great “health check” over an instrument.
  • The instrument’s environment must be super clean and devoid of any external interference. Specific attention must be given to thermal vibrations, sunlight, and electrical interference.
  • Observe the recommendations of the manufacturer as the specification ranges have been quoted usually for guaranteeing the maximum permissible usage conditions.

Wrapping Up

DNA quantification is one of the everyday routines carried out in the laboratories. Most of the researchers and scientists usually prefer quantifying DNA using spectrophotometers. This method is both fast and simple. The spectrophotometer is also very easy to use and is available at reasonable prices.

Categories: Friends of GEO

11 Signs That You Need An SEO Audit

Confessions of a Non-Profit IT Director - July 10, 2019 - 10:21am

Both websites and SEO strategies should always be kept updated to ensure everything is on the correct path. When left unchecked, outdated strategies and website design will have a negative effect on a brand’s online marketing goals. This is where the SEO Washington DC company suggests an SEO audit.

Audits are usually seen as a bad thing because of its association to complicated tax matters, but in the world of SEO, it is actually a good thing. Here are some signs that indicate an SEO audit should be scheduled soon:

#1 – Website Missing From The Google Result Page

A good SEO strategy should earn your website at the very least a ranking on the second results page. Anything below and an audit should be done immediately.

#2 – Lack Of Organic Website Traffic

When it is evident that the traffic coming from your website isn’t coming from search engines like Google or Yahoo, a full audit is needed. Organic traffic is a sign of online prosperity, the lack of it means there is clearly something wrong behind the scenes.

#3 – Traffic Doesn’t Result In Conversion

The goal of any SEO Washington DC agency is to increase organic traffic to increase conversion rates. If the website is seeing a lot of traffic, but these do not result in sales or conversion, an audit can help determine the reasons why so that you can make the necessary changes.

#4 – PPC Isn’t Generating Sales

When the pay-per-click ads cost more than what it is generating, there is something amiss. A specialist might be needed, but this can only be confirmed after an SEO audit is finished.

#5 – High Bounce Rates

A “bounce” is when a visitor quickly leaves the website after opening the link. This means they either did not find what they wanted or got frustrated with something. An audit will reveal the possible reasons for the bounce rate so your SEO team can solve the issue.

#6 – Launching A New Website

It is highly recommended to do a full audit before launching a new website to ensure everything is in place and nothing has been left out.

#7 – Lack Of Web Activity

In cases where there is excellent web traffic but there is zero activity on the page, an audit will help uncover the reason why there is no website activity at all.

#8 – Relying To Tools And Plug-ins

Apps, tools, and plugins are helpful and can make managing a website easier, but using too many can result in a mess. If you are guilty of relying on too many tools to launch the website, schedule an audit ASAP to fix all the issues harming your ranking.

#9 – Rank Is Slipping

Ring the alarm because slipping from the ranks calls for an immediate audit to prevent your website from slipping further.

#10 – Stagnant Traffic

The moment the traffic hits a dead end and becomes stagnant your current SEO tactics will need reviewing and possibly changing.

#11 – Inconsistent Search Results

If visitors are finding your website randomly or when they searched for something irrelevant, the inconsistency must be audited to fix the problem.

SEO audits aren’t bad, in fact, they will help your online marketing success. Schedule an audit if you notice any of the signs mentioned above.

For SEO Washington DC, Tessa is the go-to team of small to Fortune 500 businesses. We deliver results! Contact us today.

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